PastaHR Success Story: WhatsApp recruitment in the energy technology and infrastructure sector

How Axpo Systems increased the number of qualified applications by over 150% thanks to PastaHR and social media

Industry: Energy technology and infrastructure
Challenge: Shortage of qualified workers, "dried up" labor market and complicated application process
Solution: Applications and communication via WhatsApp with PastaHR
Results: Application process significantly simplified with PastaHR and, in combination with social media campaigns, generated more and higher quality applications

Axpo Systems masters the shortage of qualified workers with PastaHR

Axpo Systems AG has around 150 employees and is part of the Axpo Group. The Axpo Group is active in the field of energy technology and infrastructure and has around 7,000 employees. We spoke to Sabina Marchetti, Head of Human Resources, about the ongoing shortage of qualified workers and the "dried up" labor market in the industry. According to Sabina, Axpo Systems faces the major challenge of finding good qualified workers for various professional groups, especially for service specialists, and quickly integrating them into the recruitment process.

Why Axpo Systems decided to work with PastaHR

For Axpo Systems, it was essential to modernize the recruitment process and make it more efficient. Sabina and her team wanted to remove application hurdles and thus simplify the application and initial contact with the target group. It was also important for Axpo Systems to increase visibility among the target groups and thus reach more qualified workers. The social media campaigns set up and managed by PastaHR are therefore ideal for this.

Simplification of the candidate experience and new opportunities in employer branding

The use of PastaHR showed immediate positive results. By using WhatsApp recruitment, Axpo Systems

“Stood out from the crowd in a positive way"

according to Sabina. Not only has the candidate experience been simplified and improved, but internal processes have also been accelerated. In addition, PastaHR's WhatsApp application also opens up new opportunities in employer branding, for example Axpo Systems has wrapped its company vehicles with a QR code and a call to action for the application. This provides more reach, especially in places where potential qualified workers are on the move, in the case of Axpo Systems, for example, on construction sites or job sites.

More qualified applications through the use of social media campaigns

In particular, the use of PastaHR in combination with social media campaigns has led to more high-quality applications. This is because social media helps to reach new, previously unreached target groups. Thanks to PastaHR, these people can start the application process easily, conveniently and without media disruption, or simply ask a question. The pre-qualification questions not only increase the number of applications, but also the quality of the applications. The targeting can therefore also be adjusted more broadly, while the quality of applications remains the same or increases. The results are clear to see! Axpo Systems has increased the number of applications by over 150% at a cost per application of CHF 6, which is extremely cost-effective.

"Thanks to PastaHR, we have received over 150% more applications"

says Sabina. 

PastaHR results at a glance

• Influence: The proportion of qualified applications increased by over 150% with PastaHR and social media campaigns
• Cost-efficient: PastaHR's social media campaign in combination with the WhatsApp application resulted in costs per application of CHF 6
• Competitive advantage: PastaHR's social media campaigns enable Axpo Systems to stand out from the competition and reach applicants easily and cost-effectively
• Candidate Experience: 94% of applicants find the PastaHR application process time-saving & uncomplicated

Interested? Let's talk!

PastaHR helps companies to receive more qualified applications via WhatsApp. Learn more about us here and book an initial meeting with us here.