PastaHR Success Story: Recruitment via WhatsApp in the recruitment and job placement sector

Manuel Buri
June 28, 2024
3 min Lesezeit
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How Job 4 You used PastaHR to increase the number of applications by over 70% and speed up their recruitment process

Industry: Recruitment and job placement
Challenge: Attract the best talents quickly and easily
Solution: Applications and communication via WhatsApp
Results: Application hurdles lowered, more applications and simplified communication leads to faster speed and reduced time-to-hire

The problem of shortage of qualified workers and unsuitable recruitment channels for talents

Job 4 You is specialized in recruitment and job placement in the fields of construction and skilled trades, engineering and industry as well as business and information technology. Due to the shortage of qualified workers, Job 4 You faces the constant challenge of identifying the right channels for quick and easy talent acquisition. Mario Ferrigno, CEO and co-owner of Job 4 You, says that the traditional application channel via forms has led to fewer applications and traditional communication via email and telephone has often led to delays and inadequate responses.

Why Job 4 You chose PastaHR as its solution

Job 4 You decided to do recruiting via WhatsApp with PastaHR in order to lower the hurdles in the application process and ensure more efficient and faster communication via WhatsApp. Although the application hurdles were already relatively low, Job 4 You has seen a significant reduction in the number of applications over the past few years.

“We have already seen over the years that you simply have to have the hurdles as low as possible"

says Mario.

Lower application hurdle and faster time-to-hire

Immediately after the introduction of PastaHR, the even lower application hurdles resulted in more applications. Thanks to PastaHR, the number of applications increased by over 70%. In order to make the initial contact with the target group very simple, no pre-qualification questions were asked. According to Mario, PastaHR is clearly the application channel favored by his target group over the traditional application form:

“People always opt for the WhatsApp application if they have the opportunity to choose"

The speed at which applications are processed has also improved considerably. As a result, the time-to-hire for Job 4 You has also been reduced.

"Our business thrives on speed and that in combination with PastaHR is perfect"

mentions Mario.

Another advantage of PastaHR's WhatsApp application is the versatility in communication: voice messages, photos, and videos can be sent quickly and easily, which speeds up and simplifies the application process.

"All the hurdles are gone with WhatsApp"

summarizes Mario. The innovative use of PastaHR and WhatsApp as a recruitment channel has enabled Job 4 You to reach the best talent faster and more effectively. For Mario, PastaHR is therefore a

“Very clear competitive advantage"

when it comes to attracting good talent for itself and its customers in the highly competitive job market.

PastaHR results at a glance

  • Speed: The time-to-hire has been significantly reduced with PastaHR
  • Application Hurdles: The hurdles in the application process have been lowered in all aspects with PastaHR, which has significantly increased the number of applications
  • Preferred Application Channel: The majority of applicants prefer WhatsApp as an application channel over traditional methods
  • Candidate Experience: 94% of applicants find the PastaHR application process time-saving & uncomplicated

Interested? Let's talk!

PastaHR helps companies to receive more qualified applications via WhatsApp. Learn more about us here and book an initial meeting with us here.

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