PastaHR Success Story: WhatsApp recruitment in the logistics sector
How MS Direct successfully managed the high recruitment demand, reduced external personnel costs to zero and improved the candidate experience at the same time
Industry: Logistics
Challenge: Shortage of qualified workers and target group-oriented application process
Solution: Applications and communication via WhatsApp
Results: Reduced time-to-hire, simplified communication with applicants and external personnel costs reduced to zero
The high demand for qualified workers at MS Direct
MS Direct has been offering solutions for the mail order business since 1978 and employs around 700 people. Michel Becker, Head of People Operations, emphasizes that the logistics business is very volatile and that between 150 and 300 additional people are hired at peak times. This is a major challenge and involves high costs, as temporary employees are usually hired externally.
"We still had a high demand for temporary workers and want to find a way to optimize our costs."
says Michel.
Why MS Direct chose PastaHR
In spring 2023 Michel has set himself three goals:
- Independence from external, temporary employees
- Simplification of the application process
- Efficiency gains in the processing of applications
These measures were absolutely necessary due to the opening of a new MS Direct location in Switzerland and the company's market entry in Germany. Michel and his team therefore set out to find a solution to achieve their goals. With the help of PastaHR and the employer branding measures based on it, these goals were achieved. With WhatsApp recruiting, MS Direct was able to take off in Germany and has become a success.
“We managed that too!"
mentions Michel.
Reduced time-to-hire and simplified communication with candidates
With the introduction of PastaHR, MS Direct has improved its candidate and recruiter experience in many ways. On the one hand, application hurdles have been removed and the application is very easy for the target group and an e-mail address is no longer required. On the other hand, the time-to-hire has been greatly reduced. The pre-selection with the qualification questions and automatic rejections is a major efficiency gain for the recruiting team. According to Michel
“A huge amount of time has been saved."
With the help of PastaHR and WhatsApp, candidates also receive feedback more quickly, which improves the candidate experience. The pre-programmed templates that PastaHR has set up also simplify and speed up communication with applicants, as everything is automated. With the fast and uncomplicated communication via WhatsApp, the response time is much better, as applicants often reply within a few minutes, which also makes it easier for the recruiting team to plan than via conventional communication channels such as email. Michel also says:
“It's very fast, but it's absolutely honest, open and transparent."
PastaHR results at a glance
Strategic: Covered the high recruitment needs with WhatsApp recruiting, without any external, temporary employees and recognition built up in Germany
Speed: Reduced time-to-hire through automatic rejection and pre-selection
Simplified and accelerated communication: Templates have standardized, simplified and accelerated the exchange with candidates
Candidate Experience: 94% of applicants find the PastaHR application process time-saving & uncomplicated
Interested? Let's talk!
PastaHR helps companies to receive more qualified applications via WhatsApp. Learn more about us here and book an initial meeting with us here.
