No more login requirements: How a major German foundation radically simplifies the application process

Removing the Barriers: How a Major German Foundation Eliminated SAP Login Requirements

In a sector as heavily impacted by labor shortages as healthcare, recruitment success is often measured in minutes. A leading German foundation with over 7,600 employees faced a common enterprise challenge: their powerful SAP SuccessFactors system was deterring potential candidates with mandatory registration processes. Together with PastaHR, they fundamentally simplified the application journey.

The Starting Point: When Technology Discourages Talent

With a workforce of over 7,600, the foundation recruits across a highly competitive landscape—from specialized medicine to nursing and education. Marc, Team Leader of Recruiting, identified the primary bottleneck in the existing process: the “Zalando Principle.”

Candidates were forced to create a user account with a password in the online portal before they could submit their documents. In a world where professionals mostly discover job openings on their smartphones, this login requirement led to high drop-off rates. “Qualified people have no interest in tedious account creation,” Marc explained.

The New Approach: Direct Online Applications Instead of Registration Fatigue

The foundation decided on a low-threshold approach. Instead of forcing candidates into a rigid form, modern, guided chat dialogues were introduced as an alternative online channel.

• No Password, No Login: The application takes place via a chat interface—without any prior registration.
• Mobile-First: The process is optimized for smartphones and takes less than two minutes from the first message to completion.
• Data Protection: As a German foundation, particular emphasis was placed on a GDPR-compliant infrastructure that meets the strict requirements of the healthcare and non-profit sectors.

Efficiency Through Automation

Behind the simple dialogues lies a powerful technical integration. To ensure no extra work for the recruiting team, PastaHR uses an automated interface with SAP SuccessFactors.

The incoming data is automatically structured and transferred directly into the foundation’s existing applicant management system without manual data entry. This automation ensures that recruiters can continue working in their familiar environment while candidates benefit from a modern experience.

The Results in Numbers

• First Application in < 2 Min: Immediately after go-live, the first applications were received via the new channel.
• Higher Conversion Rate: A significant increase in completed online applications by removing the registration barrier.
• Zero Administrative Effort: Fully automated data transfer into the SAP system.

Traditional Application Process	Optimized Process with PastaHR
Mandatory registration with account and password (SAP login).	Barrier-free online application without prior registration.
Rigid online forms with high drop-off rates on mobile devices.	Guided chat dialogue: Mobile-optimized and completed in under 2 minutes.
Manual data entry or tedious document uploads for recruiters.	Automated interface: Direct data import into SAP SuccessFactors.

Marc’s Conclusion

For the foundation, modernizing the application channels is a strategic success. The Team Leader of Recruiting summarizes it with a down-to-earth comparison:

“PastaHR is almost like spaghetti: it’s easy to digest and everyone likes it.”

By moving away from complex login processes, the foundation has proven that even large organizations in the healthcare sector can react agilely to the needs of modern talent.

“We wanted to remove the 'registration hurdle' for our applicants. PastaHR provides us with a truly hassle-free application process that is perfectly integrated into our SAP system.”

— Marc Heimann, Strategic recruiting and personnel marketing