Social media recruiting 2025: More qualified applications through chat applications

Why Social Media Recruiting is Essential

How often have you posted a job ad only to receive few or unqualified applications? In times of skilled labor shortages, traditional channels are no longer sufficient. According to a survey by Personal-Schweiz.ch, 41% of Swiss HR professionals consider social media recruiting the most important trend in talent acquisition.

For hard-to-fill positions, it's crucial to be present where potential candidates spend their time daily: Instagram, Facebook, TikTok, and more. However, a common issue arises – a broken application process. While 99% of career pages are now mobile-optimized, only 50% of application processes are mobile-friendly, and 46% even require a login. As a result, up to 60% of applications are abandoned before completion (Source: Wollmilchsau, Online Recruiting Study 2024).

The Solution? Chat-Based Applications via Social Media Recruiting

By enabling chat-based applications, you reduce entry barriers, improve the candidate experience, and increase the number of qualified applications.

Success Story: 150% More Qualified Applications with WhatsApp Recruiting

Axpo Systems AG, a Swiss energy technology company, struggled to find specialists for roles like site managers and service technicians. The job market was “dried up,” and traditional recruiting methods weren’t delivering results.

The Strategy:

👉 Targeted social media campaigns on Instagram & Facebook
👉 Chat-based applications via WhatsApp powered by PastaHR

The Results:

✅ +150% more qualified applications
✅ Cost per application: only CHF 6
✅ 94% of candidates found the process easy & time-saving
✅ Expanded talent pool by engaging passive candidates

💡 This is how successful social media campaigns work when combined with WhatsApp recruiting!

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Best Practices: Social Media Recruiting Dos & Don'ts

Dos – How to Succeed in Social Media Recruiting:
✔ Know your audience – Instagram & TikTok work best for Gen Z, LinkedIn for white-collar professionals.
✔ Mobile-first approach – Make applications fast & easy via smartphone.
✔ Use authentic content – Employee insights & real stories are more engaging than stock photos.
✔ Leverage interactive formats – Stories, polls & short videos boost engagement.
✔ Optimize continuously – Measure performance & adjust ads regularly.

Don’ts – Avoid These Mistakes:
❌ Unclear job descriptions – Missing details discourage candidates.
❌ Boring content – Text-only posts won’t get noticed.
❌ Complicated application processes – Long forms & mandatory logins lead to drop-offs.
❌ Ignoring social media comments – Lack of community management harms employer branding.
❌ Neglecting data protection – GDPR compliance is a must!

More Applications Thanks to an Unbeatable Candidate Experience

🚀 No more broken processes – Direct, mobile-first applications via WhatsApp
PastaHR enables a seamless WhatsApp-based application process – no forms, no downloads, no long web pages. Candidates stay in their familiar environment and apply in just a few clicks.

✅ Automated pre-qualification = Less workload for recruiters
PastaHR filters applications using AI-driven, skill-based pre-qualification, ensuring only relevant candidates move forward. This saves HR teams valuable time and increases application quality.

✅ Retargeting = Higher Completion Rate
Many candidates abandon applications due to distractions. Automated WhatsApp reminders help them complete their applications later – reducing the loss of high-quality talent.

Optimize Your Recruiting with Data-Driven Insights

With PastaHR, you can track and optimize the entire recruiting process from application to hire with detailed analytics:

📊 Which platform brings the most applications?
📊 Which ads attract the best candidates?
📊 Where can costs be reduced & conversions improved?
📊 Where are drop-off rates highest?
📊 Time-to-hire & candidate experience data

💡 These insights help you allocate your budget efficiently and maximize your recruiting ROI.

Get Started with Social Media Recruiting & PastaHR

✔ Platforms: Instagram & Facebook
✔ On-Demand: No long-term commitment required
✔ Easy implementation: You decide – run your own campaigns, and we provide the chat-based application process, or let us handle both!
✔ Analytics: Track everything from campaign launch to hiring, with real-time optimization. See the impact immediately!

👉 Get more qualified applications – Start with PastaHR today!
💬 Book a free demo now!